This article was published last month in a national trade magazine read by 17,000 members of the Certified Commercial Investment Member (CCIM) organization.
CCIM is the premier commercial real estate designation which requires approximately three years specialized study for most members. The article discusses using technology to make smarter investment decisions in developing commercial retail property.
“Technology has taken a giant leap forward in the last few years by expanding the traditional tool of demographic research into an analysis of lifestyles and consumer spending behavior. The old-school strategy was to look at population count, income, and age to determine a good location for a business. But new-school tools such as leakage factor, retail gap, and Tapestry lifestyle analyses take decision making to a higher level and reduce the risk of failure.”