Dr. Tichenor: A Part Of New Orleans Commercial Real Estate History


Dr. Tichenor died at age 85 but his company is alive and well, delivering toothpaste, mouthwash and catchy slogans such as:

  • Reduce harmful emissions. Gargle. Wence, Repeat.

  • Why fight bad breath when you can kick the crap out of it.

In January 2012, the company got $1.1 million from the Solomon Group for their building at 819 Girod, where they first got started selling half a billion bottles of mouthwash.

Dr. Tichenor was wounded in battle in 1863 and against doctor’s advice to amputate his leg, he left the hospital and developed his antiseptic formula.

You can still buy T-shirts and caps at their website http://www.drtichenor.com/